Forrester announces full conference agenda for EMEA CX Summit 2024

Event will share actionable insights to help customer experience, digital and B2C marketing leaders seize the opportunity of generative artificial intelligence to create meaningful customer experiences

LONDON–(BUSINESS WIRE)–Forrester (NASDAQ: FORR) today announced the full conference agenda for its CX Summit EMEA event, which will be held digitally in London from June 24-26, 2024. As artificial intelligence advances, companies now have the opportunity to integrate generative artificial intelligence (genAI) tools with human capabilities to deliver a more intuitive and responsive customer experience (CX) that fosters loyalty and satisfaction. However, Europe’s socio-economic and cultural differences, coupled with new AI regulations, create challenges that require a deep understanding of how to effectively integrate human and AI experience while managing the new complex regulatory environment.

The EMEA Customer Experience Summit will feature immersive experiences, keynotes, case studies and dedicated breakout sessions, providing the latest research and frameworks to help customer experience, digital and B2C marketing leaders understand how artificial intelligence will change Future customer and business interactions.

Notable sessions include:

  • Solving the AI ​​customer dilemma: To be or not to be. This keynote provides an overview of emerging AI rules and requirements and what companies must do to build trust and succeed in an AI-driven future.
  • How CX teams can unlock the promise of GenAI. In this session, CX leaders will learn how to anticipate the changes genAI will bring to their teams.
  • Key steps for a successful talent strategy in the era of artificial intelligence. This keynote will share why talent acquisition is collapsing under the pressure of AI applicants and the tools you need to succeed in a world with limited talent.
  • Ignore the hype and focus on how to make the most of (a generation of) artificial intelligence. This session will reveal how to avoid the most common pitfalls and predict the key actions required for genAI success.
  • Sustainability now, not later: Artificial intelligence will drive the green market revolution. In this session, learn how artificial intelligence can be applied to expand environmental resiliency use cases.
  • Align (Nasdaq:) customer experience, digital and technology with key metrics. This session discusses what CX metrics companies must use to drive internal alignment.
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CX Summit EMEA will also recognize the recipients of Forrester's 2024 Customer First Enterprise Awards – EMEA, which recognizes companies that drive business success by putting customers at the center of leadership strategy and operations. In addition, attendees can experience Forrester's CX certification courses, participate in Forrester's Women's Leadership Program, and participate in the GenAI Hackathon, an interactive web conference that explores the benefits and drawbacks of artificial intelligence tools. Senior leaders can participate in the invitation-only C-suite program, the C-suite Leadership Exchange, to expand on the Forrester thought leadership presented at the conference and discuss best practices aligned with C-suite priorities.

The fusion of AI tools and human capabilities is the future of customer experience; however, with new AI legislation on the horizon, European leaders are navigating uncharted waters, said Martin Gill, vice president and research director at Forrester. The EMEA Customer Experience Summit will help customer experience, marketing and digital leaders understand the impact of these new regulations on their business and how they can successfully integrate artificial intelligence into their customer experience strategy to meet customers now and The changing needs of the future.


  • Register for Forrester's CX EMEA event.
  • View the full agenda and speakers for CX EMEA.
  • Press members interested in participating should contact
  • Check out Forrester Decisions' Customer Experience, B2C Marketing Executive, and Digital Business and Strategy services.
  • follow @forrest and #ForrCX for updates.

About Forrest
Forrester (NASDAQ: FORR) is one of the world's most influential research and consulting companies. We help leaders in technology, customer experience, digital, marketing, sales and product functions leverage a customer-first mindset to accelerate growth. Through Forrester's proprietary research, consulting and events, leaders around the world are empowered to boldly “ride change” at work and put customers at the center of leadership, strategy and operations. Our unique insights are based on more than 70 experiences around the world. Annual survey of 10,000 consumers, business leaders, and technology leaders; rigorous and objective research methodology, including Forrester Wave™ assessments; more than 100 million instant feedback votes; and the collective wisdom of our customers. To learn more, visit Forrester. .com.

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