Matchbox unveils new Mercedes-Benz die-cast car to celebrate launch of new electric G-Class

Matchbox launches the Matchbox Mercedes-Benz (OTC:) G 580 premium die-cast car with EQ technology, made from recycled metal and ISCC-certified plastic

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: NASDAQ: ) today announced the launch of Matchbox® Mercedes-Benz G, a die-cast vehicle powered by EQ Technology 580. The new die-cast car is designed to celebrate the iconic Mercedes-Benz G-Class sedan and its recently launched all-new electric model. Now Matchbox has released a realistic and highly detailed model of it for fans to enjoy. Made from recycled metal and at least 81% ISCC certified plastic (Quality Balance Method), this premium die-cast vehicle highlights how Matchbox continues to develop its products.

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Mattel's Matchbox ® Mercedes-Benz G 580 is a die-cast model using EQ technology. The new die-cast car is designed to celebrate the iconic Mercedes-Benz G-Class sedan and its recently launched all-new electric model. (Photo: Business Wire)

Matchbox's exclusive 1:64 scale die-cast replica features realistic detail and captures the spirit of the iconic G-Class. The Matchbox Mercedes-Benz G 580 with EQ Technology comes in beautiful MANUFAKTUR South Sea Blue Magno exterior with black interior. It's made from 99.5% recycled metal, packaged in unique textured paper and comes with a base that attaches to the lid, providing a unique home display for car enthusiasts and collectors. Matchbox remains true to its commitment to using more sustainable materials, while also providing car fans with the same high-quality materials used in Mercedes-Benz's new electric G-Class.

We are delighted to celebrate an iconic brand like Mercedes-Benz that continues to push the boundaries of electric mobility, culminating in the launch of the first all-new electric G-Class from Mercedes-Benz,” said Roberto Stanichi, Global Business . We can't think of a better way to commemorate the moment than with an exclusive Matchbox die-cast version. Together we can move toward a better future as we remain committed to using more sustainable materials while providing fans with realistic replicas of their favorite cars.

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Matchbox Mercedes-Benz's new G-Class die-cast car is an extension of Matchbox's “Towards a Better Future” campaign launched in 2022. In line with its goal to use 100% recycled plastic, recyclable plastic or bio-based plastic in toys and packaging by 2030.

We're very pleased that the new Mercedes-Benz G 580 with EQ technology – the electric version of our off-road icon – is entering Matchbox Cars' versatile model range. “We are confident that it will appeal to many enthusiasts, even outside the G-Fans community,” said Michael Knöller, head of the off-road vehicle division and CEO of Mercedes-Benz G GmbH.

Later this year, Matchbox’s new electric Mercedes-Benz G-Class die-cast car will also be launched in Matchbox’s moving parts range, which features MANUFAKTUR’s classic gray non-metallic and removable doors, adding a sense of authenticity and realism , and promote storytelling. All moving parts vehicles are made from recycled metal and at least 51% ISCC certified plastic (mass balance method).

Matchbox Mercedes-Benz's new electric G-Class Premium Edition will be available in limited quantities on April 30 at with a suggested retail price of $29.99. Available this fall at retailers nationwide for a suggested retail price of $2.99.

Visit to learn more about Mattel's sustainability goals or visit Matchbox to learn more about the brand's sustainability efforts and products.

The mass balance method refers to the process of combining bio- or plant-based or recycled materials with traditional fossil materials during the production process, resulting in a final product that combines recycled materials and fossil-based virgin materials.For more information, please visit here.

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About Mattel

Mattel is a leading global toy and home entertainment company with one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High ® , MEGA ® and Polly Pocket ® , as well as other popular properties we own or license in partnership with entertainment companies around the world. Our products include toys, content, consumer products, digital and live experiences. Our products are sold in partnership with the world's leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner, helping generations of people discover the wonder of childhood and realize their full potential. Please visit

Mercedes-Benz Group®

Mercedes-Benz Group AG (formerly Daimler AG (ETR:)) is one of the most successful automotive companies in the world. Mercedes-Benz is one of the world's leading suppliers of premium passenger cars and premium vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and leasing, fleet management, digital services for charging and payments, insurance brokerage and innovative mobility services.

Sustainability News: MAT-SU

Mattel Media Contact:
Shawn Smith,
Rachel Roy,

Mercedes-Benz media contact:
Markus Nast,

Source: Mattel Corporation

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