Naples soap company to launch new sensitive skin care line to address high-demand $41 billion market



Developing the Beautii Line is expected to drive the company's wholesale business into major U.S. and international retailers

NAPLES, Fla.–(BUSINESS WIRE)–Naples Soap Company, Inc. (OTCQB: NASO) (the “Company”) is a leading health and wellness brand providing quality products throughout the United States of skin and hair care products, today announced the upcoming launch of Grow Beautii, A new range of skin care products specially formulated and designed for users with sensitive skin. The Grow Beautii line will serve an unmet segment of the rapidly growing $41 billion global market for sensitive skin care products.

This press release uses multimedia. View the full version here: https://www.businesswire.com/news/home/20240430706613/en/

Grow Beautii is a new line of skin care products specially formulated and designed for users with sensitive skin, scheduled to launch in the fourth quarter of 2024. Product formulations will focus on premium, all-natural ingredients proven to soothe skin, including goat's milk, coconut oil, sea salt, witch hazel and aloe vera. (Photo: Business Wire)

Grow Beautii is expected to launch in the fourth quarter of 2024 and will include a gentle cleanser and soothing moisturizer specially formulated for users of all ages and skin conditions. Product formulations will focus on premium, all-natural ingredients proven to soothe skin, including goat's milk, coconut oil, sea salt, witch hazel and aloe vera.

Naples Soap Company's wholesale business, which has historically served the boutique and hospitality markets, will undergo a major strategic shift to create and distribute new product lines to major retail chains nationwide, including specialty beauty stores, department stores, mass merchandisers and drug stores. Grow Beautii is expected to be the backbone of this growth plan and will be sold in Naples Soap Company's physical stores, www.naplessoap.com and other direct-to-consumer digital marketing channels.

3rd party advertising. Not an offer or recommendation by Investing.com.See disclosures here or
Remove ads
.

While there are several products available for sensitive skin in the over-the-counter segment, which are pharmaceutically oriented and packaged, and there are many high-end skin care ranges for sensitive skin, the Grow Beautii range will cater to the following groups of people:- Serving the broadest consumer market seeking high-quality, affordable, gentle, attractive beauty and self-care products specifically for sensitive skin.

Creating self-care and beauty products for sensitive skin is in Naples Soap Company's DNA. I personally struggled with and suffered from eczema and psoriasis and tried countless dermatological prescription and over-the-counter skin care products to relieve my symptoms. “This personal journey inspired me to create and grow my own skin care line,” said Deanna Wallin, founder and CEO of Naples Soap Company.

Wallin concluded, “We are very excited to launch Grow Beautii through our expanding wholesale distribution channels, which we believe will have a significant impact on our company's national presence and growth momentum.”

The growth of the sensitive skin care market is driven by the sharp increase in people with sensitive skin and consumer awareness on the importance of using mild and hypoallergenic products. A recent study reported in Dermatology Times found that 71% of adults consider themselves to have sensitive skin, a proportion that has increased by 55% over the past two decades. Study participants cited stress and product ingredients as the main causes of most skin reactions. According to the Cleveland Clinic, more than 31 million Americans have eczema, and the American Academy of Dermatology estimates that 16 million Americans between the ages of 30 and 60 have rosacea.

3rd party advertising. Not an offer or recommendation by Investing.com.See disclosures here or
Remove ads
.

About Naples Soap Company

Founded in 2009 by Deanna Wallin, Naples Soap Company is a supplier of more than 400 bath, body and personal care products. Products are sold at the company's 13 retail locations in Florida. Naples Soap Company products are sold online through the company's website at www.naplessoap.com and through other DTC (direct-to-consumer) channels such as Amazon.com (NASDAQ: ) and through more than 300 boutique stores nationwide , spas and stores for sale. For more information about Naples Soap Company, please visit ir.naplessoap.com.

forward-looking statements

This press release contains certain “forward-looking statements.” All statements in this press release, other than statements of historical fact, that address anticipated events or developments are forward-looking statements. It can be identified by words such as “anticipate”, “believe”, “anticipate”, “intend”, “plan”, “will” and their variations. Hypotheses, but such statements are not guaranteed. or financing to support our business plans. risks associated with our relationships with you, as well as general economic, market or business conditions. Investors are cautioned that any such statements are not guarantees of future performance, and actual results or developments may differ materially from those projected in the forward-looking statements. Forward-looking statements are based on the beliefs, estimates and opinions of Naples Soap Company's management as of the date they are made. Except as required by applicable securities laws, Naples Soap Company assumes no obligation to update these forward-looking statements should management's beliefs, estimates or opinions or other factors change.

3rd party advertising. Not an offer or recommendation by Investing.com.See disclosures here or
Remove ads
.

Deanna Wallin, CEO and founder, Naples Soap Company, (239) 325-8263, investorrelations@naplessoap.com

Source: Naples Soap Company





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *