Dassault Systèmes new media event brings virtual world to real life in Piccadilly Circus by Investing.com

VELLYZY-VILLACOUBLAY, France–(BUSINESS WIRE)–Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) today announced the launch of a digital out-of-home media campaign inviting 3 million people to London Watch and watch to learn how virtual worlds are impacting real life in areas such as health, cities and manufacturing.

This press release uses multimedia. View the full version here: https://www.businesswire.com/news/home/20240430981120/en/

From April 28 to May 5, Piccadilly Circus will be illuminated by a giant 780-square-meter screen showcasing breakthrough innovations created by Dassault Systèmes’ virtual twin technology, highlighting how imagination and innovation can create a prosperous, more sustainable world. Contribute to a sustainable world.

Every 10 minutes, an exclusive 40-second immersive film using 3D effects will take viewers through a 3D animated experience, transitioning from the world's first fully functional model of the human heart to humans and robots working together to create products from recycled materials. Parts to futuristic aircraft in cities, to pods that grow plants in any environment, including the moon. It provides insights into preventive patient care, sustainable production and clean transportation that can only be achieved by leveraging virtual worlds to simulate possibilities, make better choices and collaborate before taking action.

Additionally, the public will be invited to delve deeper into the experience through an augmented reality app on their smartphones. By using the app, they can discover how Piccadilly Circus can build a more sustainable future, share their experiences on social media and read more about the virtual world.

The campaign, co-created by Ocean Outdoor, will be supported by social media activity, content creation and advertising in UK and French media before, during and after the live broadcast.

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Dassault Systèmes' 3DEXPERIENCE platform, 3D design software, 3D digital models and product lifecycle management (PLM) solutions: http://www.3ds.com

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About Dassault Systèmes

Dassault Systèmes is a catalyst for human progress. We provide collaborative virtual environments for businesses and people to imagine sustainable innovation. By using our 3DEXPERIENCE platform and applications to create virtual twin experiences of the real world, our customers can redefine the creation, production and lifecycle management processes of their products to create a meaningful impact and make the world a more sustainable place . The beauty of the experience economy is that it is a people-centered economy that benefits all “consumers, patients, and citizens.” Dassault Systèmes brings value to more than 350,000 customers of all sizes and industries in more than 150 countries. For more information, please visit www.3ds.com

© Dassault Systèmes. all rights reserved. 3DEXPERIENCE, 3DS logo, compass icon, IFWE, 3DEXCITE, 3DVIA, BIOVIA, CATIA, CENTRIC PLM, DELMIA, ENOVIA, GEOVIA, MEDIDATA, NETVIBES, OUTSCALE, SIMULIA and SOLIDWORKS are trade marks of Dassault Systèmes, established under the French Trademark or Trademark and a European company (Societas Europaea) registered in the Register of Trade and Companies in Versailles with registration number 322 306 440, or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Use of any Dassault Systèmes or its subsidiaries trademarks requires its express written approval.

Dassault Systèmes Media Contact
Company/France Arnaud MALHERBE arnaud.malherbe@3ds.com +33 (0)1 61 62 87 73
North America Natasha LEVANTI natasha.levanti@3ds.com +1 (508) 449 8097
EMEA Virginie BLINDENBERG virginie.blindenberg@3ds.com +33 (0) 1 61 62 84 21
China Grace Mu Grace.mu@3ds.com +86 10 6536 2288
Kriti Ashok of India kriti.ashok@3ds.com +91 9741310607
Japan Yang Wenwen.yang@3ds.com +81 3 4321 6549
Korea Jeemin JEONG jeemin.jeong@3ds.com +82 2 3271 6653

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