Empire State Building partners with WhatsApp and Mercedes-AMG PETRONAS F1 team to create dynamic light show, Fifth Avenue demonstration run, exclusive pop-up store and more



Celebrations include appearances by Lewis Hamilton and Toto Wolff at the world-famous Empire State Building Observatory and a never-before-seen F1 car demonstration on Fifth Avenue

NEW YORK–(BUSINESS WIRE)–The Empire State Building (ESB) today launched a street-to-observation takeover for New York City fans in partnership with WhatsApp, featuring Mercedes-AMG PETRONAS F1 Team drivers. Debut Lewis Hamilton celebrated the rapid growth of WhatsApp in the US with a dynamic light show and street-level F1 racing demonstration on New York City's iconic Fifth Avenue. Engagement opportunities for F1 fans continue this week with the chance to see the Mercedes-AMG PETRONAS F1 Team’s iconic cars and immersive emoji experiences firsthand.

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Celebrations included appearances by Lewis Hamilton and Toto Wolff on the world-famous Empire State Building Observation Deck and a never-before-seen F1 car demonstration on Fifth Avenue (Photo: Business Wire)

We’re excited to tap into the Empire State Building’s truly international voice and host the ultimate event for Mercedes-AMG F1 fans in our Observation Deck, welcoming guests to get an up-close look at the team’s racing cars and interactive WhatsApp emoticon displays of the world’s famous Empire State Building Observatory, said Jean-Yves Ghazi, director of the Empire State Building Observatory. He continued that he was delighted to welcome Lewis Hamilton and Toto Wolff to the WhatsApp partnership, but only for the Empire State Building Observatory experience.

ESB participates in the Grand Prix
On April 29, ESB debuted a vibrant WhatsApp x Mercedes-AMG F1 race under the lights, featuring new emoji cars. The new emoji car competes against other emoji cars in Lower Manhattan, highlighting New York City's famous neighborhoods and emoticon yorkers surrounding WhatsApp message bubbles. A light display on the south facade from 8:30pm to 10:30pm shows Mercedes-AMG PETRONAS F1 Team driver Lewis Hamilton and CEO and team principal Toto Wolff (Toto Wolff) Visited the Empire State Building earlier in the day to check out the world-famous Observatory Experience and flip the ceremonial switch before the dynamic light show.

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Travel through New York City
Earlier today, seven-time world champion Hamilton delighted fans as he drove the 2021 Mercedes-AMG F1 W12 E PERFORMANCE down Fifth Avenue between 35th and 33rd Streets. The Briton won eight grands prix with the W12 and helped the team win the World Constructors' Championship that year.

Hamilton said, I have always felt that I have a special connection with the United States. I remember visiting New York as a kid and dreaming of living in the city, and I've been lucky enough to spend a lot of time here since then. I've had so many incredible experiences in New York and made connections with so many amazing people, but driving an F1 car down Fifth Avenue and lighting up the Empire State Building is very special. This is something I never thought would happen, and it's made even better by working with WhatsApp, an app that allows me to easily stay in touch with many people across the country, keeping me connected to the United States.

welcome to the paddock
The Empire State Building's iconic Fifth Avenue lobby windows now feature special 2D and 3D emoji-themed designs depicting a scene from a Formula 1 garage loaded with tools, technology and stickers. The window display will remain on display until May 7.

Visitors to the Empire State Building Observation Deck can see life-size emoji cars and rest stops on the building's 80th floor. WhatsApp and Mercedes-AMG F1 branded engineering stations will feature versions of Formula 1 maintenance technology. The audio will simulate the noise of a fully functional F1 racing crew. The 80th floor of the Empire State Building will also be decorated with Mercedes-AMG F1 memorabilia, including three Formula One trophies, driver overalls, boots, gloves and helmets.

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Once guests arrive at the iconic 86th floor observation deck, fans can pose in a WhatsApp chat against the backdrop of ESB’s unparalleled New York City views and watch Benz-AMG F1 W14 E PERFORMANCE show car, deadline is May 7th.

The Empire State Building Observation Deck recently underwent a $165 million reimagining that included the addition of a dedicated visitor entrance, an immersive museum with nine galleries, new custom Observation Deck host uniforms, and a new 102nd floor with unparalleled views Observation deck. The redesigned Observation Deck experience was recently voted the No. 1 attraction in the United States by Tripadvisor travelers two years in a row.

text connect arrive 274-16 Receive live updates about the Empire State Building Tower Lights.

High-resolution images and videos can be found here . More information about the Empire State Building can be found online.

About the Empire State Building
The Empire State Building is the world's most famous building, owned by Empire State Realty Trust (NYSE: NYSE) and towering 1,454 feet above Midtown Manhattan from base to antenna. The Tower Observation Experience features a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd-floor observation deck with floor-to-ceiling windows for a new experience. 360 degree observation deck. The Empire State Building Observation Deck Experience welcomes millions of visitors each year. The #1 American Attraction Choice Award for the second year in a row in Annual Travellers: The Best of the Best, and the #1 attraction in New York City on Lonely Planet’s Ultimate Travel List.

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Since 2011, the building has been powered entirely by renewable wind power, and its many floors house LinkedIn and Shutterstock (NYSE: ), as well as retail stores such as STATE Grill and Bar, Tacombi and Starbucks (NASDAQ: ). For more information and tickets to the Observatory Experience, visit esbnyc.com or follow the building on Facebook (NASDAQ: ), X (formerly Twitter)Instagram, Weibo (NASDAQ: ), YouTube or TikTok.

Source: Empire State Building Trust
Category: Observatory

media:
empire building trust
Jamie Steinberg
212-400-3339
Jsteinberg@esrtreit.com

Source: Empire State Realty Trust





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