Fast Fitness Japan acquires German Anytime Fitness master franchise

Leveraging expertise gained from a track record of club development and operations at more than 1,100 clubs in Japan, Fast Fitness Japan will expand its Anytime Fitness business operations in Germany

TOKYO–(BUSINESS WIRE)–Fast Fitness Japan Inc. (headquartered in Shinjuku-ku, Tokyo; CEO and Representative Director: Kiyoaki Yamabe) directly operates and franchises Anytime Fitness 24 hours 365 as the main company Anytime Fitness Japan franchisor, is pleased to announce that it has acquired 80 Health & Fitness, GmbH, the master franchise rights for Anytime Fitness in Germany. 80-8 will continue to operate as a local subsidiary of Fast Fitness Japan and as the master franchisee of Anytime Fitness in Germany.

As Fast Fitness Japan expands its Anytime Fitness business in Germany, we have hired Mr. Florian Dermühl as Managing Director of the local subsidiary. Mr. Dermühl is well versed in German franchise management and has extensive experience as a manager of European fitness companies. Looking forward to Germany, Fast Fitness Japan will rely on Mr. Dermühl's leadership, combined with its accumulated advantages in expanding and operating branches in Japan, and gaining high praise from the US headquarters, to fully expand the Anytime Fitness business. In the future, we will also actively explore overseas expansion opportunities outside of Germany. By establishing a high-quality presence with Anytime Fitness members in Japan and overseas, we will continue to make great strides forward and provide exercise locations with high customer satisfaction around the world. The same goes for location.

3rd party advertising. Not an offer or recommendation by disclosures here or
Remove ads

As stated in its corporate philosophy “Get to a healthy place!”, Fast Fitness Japan Group is a company committed to realizing a society where everyone can live a healthy and fulfilling life, through operating Anytime Fitness 24-hour gym, Japan 24-hour A pioneer in the gym. In the mid-term business plan announced in November 2023 (fiscal year ending March 31, 2024 – fiscal year ending March 31, 2026), Fast Fitness Japan listed “developing new growth areas” as its mid-term growth One of our strategies, we are committed to developing new areas of growth through overseas expansion and the development of new brands.

Self Esteem Brands, LLC, the parent company of Anytime Fitness' US headquarters, has set a goal of having 10,000 clubs by 2030, and the current number of clubs worldwide is approximately 5,600 (as of February 2024). Anytime Fitness' U.S. headquarters has high hopes for Fast Fitness Japan, which has a track record of developing and operating more than 1,100 clubs domestically, to expand beyond Japan and globally. Therefore, Fast Fitness Japan has been considering the best way to expand overseas, such as expanding to countries or regions that have not yet obtained the general franchisee rights of Anytime Fitness, or providing support to countries or regions that have obtained the general franchisee rights to help accelerate club expansion.
Fast Fitness Japan selected the German market for a variety of reasons, including that the market is worth 790 billion yen and is booming due to an estimated fitness participation rate of nearly 10.3%1 (compared to 3.68% in 2017). 2), in addition to Anytime Fitness, there are many relatively low-priced gyms, which shows the value-oriented demand for mid- to high-priced gyms. Fast Fitness Japan therefore determined that the market size is equal to or larger than Japan's current size.

3rd party advertising. Not an offer or recommendation by disclosures here or
Remove ads

Kiyoaki Yamabe, CEO and Representative Director of Fast Fitness Japan Inc., said: “We are pleased to acquire the master franchise rights of Anytime Fitness in Germany, a market with high fitness participation rates and where we anticipate demand for high added value. Our record of opening and operating clubs in Japan has earned high marks, and I would like to thank Self Esteem Brands, LLC for their strong support in obtaining the German master franchise and the speed with which we have opened new clubs in other countries.

1. Source: Ken Research (as of December 2022)
2. Source: Club Business Japan Fitness Business Editorial Department: Japan’s fitness club industry trends in fiscal year 2022

What is anytime fitness?

Anytime Fitness is a gym franchise that originated in the United States and has expanded to more than 5,000 clubs around the world. Since the first club in Japan opened in Chofu City, Tokyo in 2010, Anytime Fitness has expanded to more than 1,100 clubs across the country, with the number of members exceeding 800,000, becoming a gym network suitable for people's diverse lifestyles.

About Fast Fitness Japan (listed on the Tokyo Stock Exchange Main Market, stock code 7092)

The Japanese master franchisee operates Anytime Fitness 24 hours a day, 365 days a year in all 47 prefectures in Japan. Fast Fitness Japan adheres to the corporate philosophy of “Get to a healthy place!” and operates the Anytime Fitness business with the aim of realizing a society where everyone can live a healthy and fulfilling life.
Company name: Fast Fitness Japan Inc.
Representative: Representative Director and President Kiyoaki Yamabe
Location: 10th floor, Shinjuku i-LAND WING, 6-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Date of establishment: May 21, 2010

3rd party advertising. Not an offer or recommendation by disclosures here or
Remove ads

Contact information for this version
Fast Fitness Japan Inc. Public Relations and Investor Relations Department

Source: Fast Fitness Japan Inc.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *