INSTACART makes YouTube ads purchaseable on CPG brands through

Marking the latest expansion of off-platform partnerships, consumers can seamlessly purchase products through YouTube ads

san francisco and Cannes, France, June 17, 2024 /PRNewswire/—— Instant shopping cart (NASDAQ: ), the leading online grocery platform North America, today announced the expansion of its first-party retail media data to YouTube, bringing more shopping coverage to its advertisers. Select brand partners will be able to incentivize and enable consumers watching directly on YouTube to purchase and enjoy same-day delivery. New features are built on Instacart's successful Instant shopping cartThe shopping advertising partnership powered by Google (NASDAQ: ) was announced earlier this year.

Instant shopping cart– Supported YouTube Shopping ads will help selected brands transform their YouTube ads into an instant shopping experience Instacart's Retail media technology and fulfillment networks. Clorox (NYSE: ) and Publicis Media are among them Instacart's First partner to trial the feature. Pilot partners’ shoppable video campaigns on YouTube will leverage Instacart's First-party data to identify and reach high-intent consumers and receive closed-loop measurement. Viewers can click directly on these YouTube ads Instant shopping cart Featured items available for same-day delivery can be purchased on the product page.

“We are proud to continue to bring our world-class advertising capabilities to more platforms and unlock innovative new touchpoints to connect brands and consumers. By expanding to shoppable YouTube ad formats, we are bringing the power of video creative to Powered by our valuable first-party data and a seamless shopping experience,” Fidji Simo, CEO and Chairman Instant shopping cart. “Today’s announcement marks an important next step in making grocery shopping easy by helping consumers move more easily from discovery to purchase.”

“Clorox has been a long-time Instacart Ads partner. We were quick to test new pilot products, including Instacart's Run shoppable video ads on their platform because we see the value of retail media in reaching targeted consumers. Tiffany Chen, Senior Director, E-Commerce Growth Accelerator. “We are excited to trial these new Instant shopping cart– Support YouTube shopping ads Instant shopping cart Test and learn together Instant shopping cart team. Instacart's First-party retail media data overlaid on top of the video creative will help us create engaging shoppable ads to better reach, inspire and drive YouTube purchases.

“Retail Media Network is a meaningful channel for our consumer products customers because they have a high intent audience at the point of purchase,” said Joel Runenfeld,CEO Publicis Media Exchange (PMX). “We look forward to piloting these new shoppable ads to help our clients provide their customers with a better connected commerce experience and reduce the path to purchase. This is another powerful retail media capability we can offer our clients that can deliver Rich first-party data and fulfillment capabilities that are scalable ultimately help them grow their business.

YouTube piloted Instacart's Broader retail media partnership with Google Shopping. In January this year, Instant shopping cart Announces new partnership to offer Google Shopping ads to its CPG partners, leveraging Instacart's Rich first-party retail media data. Brands include Danone and Nestlé USA was one of the first companies to trial the new product and saw promising results, validating the power of using retail media to make marketing campaigns more effective Instacart's own platform. Instacart's AI-driven marketing combines nutritional preferences, past purchases and real-time trend data to engage high-intent consumers across Google properties and drive purchases Instant shopping cart.

According to Nielsen's Gauge, YouTube dominates the total share of streaming and TV viewing time. A recent Google/TalkShoppe study found that YouTube is the No. 1 platform consumers use to research products and make purchasing decisions, with viewers expected to spend more than 30 billion hours watching shopping-related content by 2023.

about Instant shopping cart
Instant shopping carta leading grocery technology company North America, working with grocers and retailers to change the way people shop. The company partners with more than 1,500 national, regional and local retail brands to provide online shopping, delivery and pickup services in more than 85,000 stores worldwide North America exist Instacart Marketplace. Instant shopping cart empowering millions of people to get the groceries they need from their favorite retailers and serving approximately 600,000 Instant shopping cart Shoppers can earn money by picking, packing and delivering orders on their own flexible schedule. The Instacart platform provides retailers with a suite of enterprise-grade technology products and services to enhance their e-commerce experience, fulfill orders, digitize physical stores, serve advertising and gather insights. Through Instacart Ads, thousands of CPG brands “from category leaders to emerging brands” work with the company to connect with consumers directly online at the point of purchase. and Instacart Health, the company is providing tools to improve nutritional security, make it easier for consumers to make healthy choices, and expand the role of food in improving health outcomes. For more information, please visit to start shopping, please visit

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